The Futur with Chris Do 215 - Change is inevitable — with Anneli Hansson
26 snips
Nov 16, 2022 Anneli Hansson, a brand strategist specializing in behavior change and design thinking, joins Chris Do to discuss navigating the ever-evolving landscape of creative service businesses. They explore how technology like AI and blockchain can reshape operations and create new opportunities. The importance of aligning business practices with personal values is highlighted, along with the need for agile collaboration in a hybrid agency model. Topics also include the fundamentals of building meaningful client relationships and adapting to the creator economy, emphasizing the benefits of embracing AI.
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Niche Expertise
- Having a niche is crucial for success in a service business.
- Become an expert in your niche and be well-known.
Behavioral Change
- Anneli Hansson believes behavioral change is the biggest challenge and opportunity.
- Designers can play a key role in nudging behavior.
Strong Vision and Culture
- Build a strong vision, mission, and culture to attract the right people.
- This is crucial, especially when working with freelancers.
