MarTech Podcast ™ // Marketing + Technology = Business Growth Let's ban this phrase from AI vendor pitches forever
Apr 18, 2026
Chris O'Neill, CEO of GrowthLoop and former Google Canada exec, explains why buzzwords like "AI-powered" no longer mean much. He talks about skipping long proofs of concept to launch production in 24 hours. He explores composable CDPs, RFID-driven retail ops, and building automated, data-activated growth engines.
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Stop Calling Products Just AI Powered
- Avoid marketing products as merely 'AI-powered' and instead explain specific business value and outcomes.
- Chris O’Neill recommends vendors show concrete benefits rather than relying on the blanket AI label.
Mobile Became A Useless Label First
- Chris O’Neill recounts how 'mobile' lost meaning for a VC who once branded themselves as investing in mobile.
- He compares that shift to today's 'AI-powered' hype to illustrate language fatigue in tech pitches.
'AI Powered' Is Becoming Useless
- Saying "AI-powered" is becoming meaningless as AI becomes as ubiquitous as electricity.
- Chris O’Neill argues vendors should stop using the term because everything will be AI-powered soon, making the phrase redundant.