Your Digital Assets and How to Protect Them

Feb 2, 2026

Paige Wiese, founder and CEO of Tree Ring Digital, a Denver-based marketing and digital asset expert. She explores which items count as critical digital assets. She outlines questions to ask agencies and contract tips to avoid vendor lock-in. She warns about email, transfers during exits, and why AI accounts need governance. Practical, urgent, and focused on protecting value you might not know you own.

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ANECDOTE

Clients Locked Out Of Assets

Paige's agency began receiving panic calls from clients locked out of assets they thought they owned.
Those incidents revealed CEOs often don't know who set up or owns their digital assets.

ADVICE

Confirm Account Ownership Up Front

Ask vendors how they set up accounts and whether ownership will be transferred to your company.
Avoid services where assets (domains, hosting, ad accounts) remain under the vendor's account.

ADVICE

Host Sites On Your Own Accounts

Ensure websites are hosted on accounts you control rather than resold shared hosting under an agency.
Request direct access to cPanel or equivalent so you can manage files and avoid being locked out.

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Is your business worth more than your physical inventory… because of the digital assets you don't even realize you own?

If you're like most CEOs, you've delegated websites, domains, ad accounts, logins, and even AI tools to other people—and assumed everything was automatically "yours." But this episode is a wake-up call: your digital assets are some of the most valuable (and vulnerable) parts of your business, and losing control of them can create chaos during growth, vendor changes, or a future sale.

Paige Wiese breaks down how to protect what you've built before it becomes a costly blind spot.

By listening, you'll walk away with:

A clearer understanding of what counts as critical digital assets—from domains and hosting to analytics, SaaS tools, and intellectual property
Practical questions to ask vendors and agencies so you don't get locked out of accounts you paid for
A smarter way to prepare your company for scaling, exiting, or AI disruption by organizing and safeguarding your digital footprint

Hit play now to learn how protecting your digital assets today can increase your business worth tomorrow—and save you from painful surprises later.

Check out:

5:40 – The most important questions to ask before hiring an agency Paige explains how CEOs can avoid losing ownership of domains, ad accounts, and logins right from the start.
12:15 – The hidden danger of email and asset transfer during an exit or sale A practical discussion on why business emails, history, and contacts become a major issue when transitioning ownership.
21:30 – How AI tools are becoming the newest digital asset risk Paige shares why companies need policies around AI accounts now—before employees unknowingly train tools on proprietary data.

About Paige Wiese

Paige Wiese (W-ee-s) is the founder and CEO of Tree Ring Digital, a top-ranked Denver-based marketing agency that develops high performance websites and digital marketing strategies for businesses nationwide. Under her leadership, Tree Ring Digital has helped thousands of businesses across industries streamline their online presence, protect their digital assets, and achieve healthy growth through data-driven marketing strategies.

During her sixteen years in the industry, Paige realized that digital asset management often exists in a knowledge silo, leaving companies unprepared for growth or transition. This led her to develop a proprietary digital asset management service that tracks and protects a company's crucial data points, protecting brands and maintaining legacies.