The Relationship Between Marketing and Sales with Kate VanLue

Kate VanLue, Director of Sales and Partnerships at The Juice, has over ten years of experience in B2B and B2C environments. She and Brett talk about their dynamic salesperson/marketer relationship, aligning goals, and content ROI. Kate shares that selling marketers on The Juice has actually gotten easier over time as more companies realize the importance of content distribution.

1:22 Conversation with Kate
2:50 Sales and marketing collaboration
4:44 Sales pipeline
8:00 Selling The Juice
12:20 Interpersonal sales skills
15:30 Content ROI
20:14 Outro

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