The Analytics Power Hour

#132: Reporting vs. Analysis

38 snips
Jan 14, 2020
Tim, a forward-thinking data analyst, predicted the ongoing debate about including insights in reports way back in 2015. In an engaging discussion, he emphasizes the vital distinction between mere reporting and in-depth analysis, advocating for actionable insights. The conversation explores the evolution of data reporting practices, highlighting the need for clarity and stakeholder training. Tim also dives into the importance of balancing metrics, continuous campaign assessment, and managing stakeholder expectations while fostering a data-driven culture.
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ANECDOTE

Proactive Analysis

  • Mo Kiss proactively anticipated questions about report metrics.
  • She investigated changes and provided updates, saving time and effort.
ADVICE

Communicate and Collaborate

  • Communicate proactively with stakeholders about ongoing analyses.
  • Encourage them to share their knowledge for efficient investigation.
ADVICE

Automate and Iterate

  • Analysts need time to understand data nuances.
  • Automate reports and establish a process for reviewing and updating them regularly.
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