Freedom Blueprint for Home Services | HVAC, Plumbing, Electrical, Leadership, Business Growth 124 | Nobody Wants to Work? Let’s Talk About the Real Leadership Problem
Show Information
Episode Number: 124
Date: December 22, 2025
Duration: 18:07
Host Contact Information
Host: Justin Deese
Website: JustinDeese.com
Contact: podcast@JustinDeese.com
Guest Contact Information
Guest: Kate Hendrickson
Contact: kate@justindeese.com
Website: kate-hendrickson.com
Additional Co-Host: Kristen Deese
Contact: kristen@kristendeese.com
Website: kristendeese.com
Summary
In this episode of the Freedom Blueprint Podcast, Justin Deese is joined by Kristen Deese and Kate Hendrickson for a behind-the-scenes conversation recorded while scouting the venue for Freedom Blueprint Live in Pensacola Beach.
The trio dives into one of the most common frustrations in the home service industry — the belief that “nobody wants to work anymore.” Justin challenges that mindset and breaks down why hiring and retention issues are almost always leadership and culture problems, not labor shortages.
They also preview what makes Freedom Blueprint Live different from typical conferences, explore leadership lessons inspired by the Blue Angels, and share a practical (and fun) discussion on how DISC personality styles can help leaders recognize and appreciate their teams in ways that actually matter — even down to gift-giving.
Takeaways
- “Nobody wants to work” is a myth — strong leadership and clear expectations attract the right people
- Culture and retention are built intentionally, not by accident
- Military leadership principles (like those used by the Blue Angels) translate directly to business
- Freedom Blueprint Live is a working session, not a sit-and-listen event
- Using DISC helps leaders communicate, recognize, and reward team members more effectively
- Appreciation lands better when it matches the personality style of the person receiving it
Chapters
00:00 – Introduction and co-hosts
01:15 – Kate’s new Christmas novel Christmas Switch
03:17 – Recording on location and venue scouting
04:06 – Freedom Blueprint Live event overview
04:51 – Blue Angels leadership inspiration
07:00 – Busting the “nobody wants to work” myth
08:48 – Military leadership lessons and guest speakers
11:00 – DISC personality overview
13:28 – DISC-based recognition and gift-giving examples
16:00 – Final thoughts and event details
Keywords
#FreedomBlueprintPodcast #JustinDeese #KristenDeese #KateHendrickson #Leadership #Hiring #Retention #CompanyCulture #DISC #EmployeeRecognition #HomeServiceBusiness #HVAC #Plumbing #Electrical #ContractorLife #BusinessLeadership #FreedomBlueprintLive #BlueAngels #MilitaryLeadership #PensacolaBeach
Mentioned in this episode:
HomeServiceHoorah.com/ Get your tickets before they SELLOUT!