One Email. No Plan. Sold Out. | Angie Colee and the Minimum Viable Promotion That Started Everything

In this episode of Just Press Record, Matt Ziegler sits down with Angie Colee to explore the tension between intuition and logic, leadership and permission, and why sometimes you simply have to say, “I will show you,” and do it anyway.

Using a powerful clip from Matthew Stafford and Matt Ackerman as the starting point, the conversation weaves through the 65% rule, minimum viable promotion, corporate versus entrepreneurial leadership, and the art of creating meaningful human experiences in a world increasingly shaped by automation.

This is a candid, energizing discussion about gut instinct, calculated risk, and building something before you feel completely ready.

Main topics covered:

• The “I will show you” mindset and why competitiveness can fuel leadership
• Trusting your gut even when you cannot fully rationalize it
• The 65% rule and giving yourself room for imperfection
• Corporate leadership versus entrepreneurial risk taking
• Minimum Viable Promotion and launching before everything is polished
• The story behind Eat Play Launch and the bulldozer event in Las Vegas
• Learning through mistakes and building in public
• Designing experiences people remember
• Balancing AI automation with human connection
• Living your message and building a life instead of just a business
• Why permission is not perfect and is part of a bigger process

Timestamps:

00:00 The “I will show you” mindset and the 65% rule
03:04 Catching up with Angie and building her consultancy
05:15 Leadership, competitiveness, and trusting your gut
09:00 When to push forward even if others doubt you
13:05 The origin story of Eat Play Launch
15:00 Minimum Viable Promotion in action
16:09 The 65% rule and forgiving imperfection
18:27 Learning through mistakes at the first event
20:18 Letting go of control in business
22:00 Designing memorable experiences
23:00 AI, automation, and preserving the human touch
24:00 Living the message and building a sustainable life
26:58 Permission is not perfect
29:26 Customer experience as incremental value
29:50 Where to find Angie and her new Substack