Episode #159: Jim McMahon -- Founder/Owner Mutant, Pure Vita Labs, & Fit Foods Ltd.

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In this episode of the Supplement Engineer Podcast, longtime industry veteran and brand owner Jim McMahon joins the show.

 

Jim is the founder & owner of Fit Foods Ltd., Pure Vita Labs (PVL), Whey Gourmet, and MUTANT.

Show Notes

Topics discussed during our conversation include:

• Jim's origin story
• Jim's first supplement ever OAT (ornithine, arginine, and tryptophan)
• Flavor layer technology
• Origins of Mutant Mass
• Manufacturing supplements in Canada
• Thoughts on mandatory product testing
• Jim's approach to vetting athletes for sponsorship
• Shawn Ray's signing with Mutant
• and MORE

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