
Scandinavian Product Podcast #16 Shipping Work that Matters | Ryan Singer, author of Shape Up
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Aug 29, 2024 Ryan Singer, author of 'Shape Up' and a key figure at Basecamp, shares his insights on effective product development. He discusses why traditional frameworks like Scrum often fall short and the importance of shaping work before diving in. Ryan emphasizes the need for framing, using time constraints strategically, and highlights the evolving roles within product teams. Expect golden nuggets on navigating collaboration and enhancing project clarity to ensure teams ship valuable work consistently.
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Shaping vs. Agile
- Agile processes often involve disconnected pieces of work, making it difficult to see the whole.
- Shaping involves working out the concept as a whole, not as individual tickets.
Building with Tickets vs. Shaped Work
- Building with just tickets leads to missing context and integration issues.
- Shaping creates clarity and allows for better problem-solving during the building phase.
Appetite vs. Estimation
- Instead of estimating time, focus on appetite: how much time are you willing to spend?
- This fosters negotiation between business value and available time.


