Bloomberg Businessweek WWE's Charlotte Flair on Investing in Self-Care is For Everyone
Mar 12, 2026
Ashley Fliehr (Charlotte Flair), multi-time women’s wrestling champion turned angel investor and mental health advocate. She discusses investing in Self-Care Is For Everyone and expanding it from viral apparel to a media and product company. She talks about injury, identity, redefining strength, business partnerships, and why normalizing self-care matters for the next generation.
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Injury Sparked A New Purpose
- Ashley Fliehr tied her ACL injury to mental state and imposter syndrome, saying she wasn't fully present while performing.
- The injury prompted her to expand identity beyond wrestling and led her toward mental health advocacy and investment in SCIFE.
Wearable Affirmations Start Conversations
- Use simple affirmations on everyday apparel to open conversations about mental health.
- Ashley highlights sweatshirts reading "you are enough" as a low-friction way to normalize self-care daily.
Early Partnerships Validated The Business
- Ashley vetted Self Care Is For Everyone through her financial team and saw strong organic growth and brand partnerships.
- The brand secured a six-month Target campaign with Kleenex before her investment, signaling product-market fit.