The Look & Sound of Leadership

Driving Your Message Home

Sep 11, 2008
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ANECDOTE

Unclear Priorities Doom Development

  • Roy described a difficult employee with many failures but couldn't identify the top priorities for improvement.
  • Tom pointed out Roy's lack of prioritization meant there was no place to start or way to measure success.
ADVICE

Four Steps To Drive Messages Home

  • Reduce your messages to just a few core ideas and wordsmith them until they're catchy.
  • Repeat those phrases consistently and explain why they're important so people pay attention.
ANECDOTE

Seven Rules That Changed A Company

  • HR people nationwide responded in unison to 'John's seven rules of compensation' because John relentlessly repeated them.
  • His single-minded repetition transformed the global organization over years.
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