The Unofficial TikTok Shop Podcast with Jordan West
Ep 405: E-Commerce Conversion Killer 1: Site Speed With Jordan West
Your site speed is a vital part of your potential customers’ experience. It can make or break your conversion, so it is important to put it as one of your top priorities.
In this episode, Jordan West talks about the number one conversion killer– your site speed. He shares why site speed matters so much to your conversion rate and your overall experience and how you can improve your site speed.
Listen and learn from this episode!
KEY TAKEAWAYS FROM THIS EPISODE:
Why Site Speed is a Big Deal:
- User Experience. People are goldfish. If your site takes 3-4 seconds to load, people will think that the site’s broken.
- Google Ranking. Google recognizes your site speed. If your site isn’t meeting core web vitals, you’re not going to rank for the keywords that you are trying to rank for.
Now that we have Shopify 2.0, things are running a lot faster and the code is a lot cleaner.
How to Improve Your Site Speed:
- Move over to a Shopify 2.0 theme now.
- Optimize your images and videos.
- Rename your images with keywords.
- Weigh if it’s better to replace GIFs with static images.
- Remove unnecessary ones and also take out excess codes.
- Migrate over to Google Tag Manager. It will allow you to handle tons of different tags without hurting your code and slowing your store down.
- Minimize redirects and broken links. Use permanent redirects.
- Check your store speed performance. Do not trust Shopify speed indicators.
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