Grow The Show 264 | Why Your Podcast Isn't Growing: The 7 Deadly Sins of Podcasting
Mar 31, 2026
A quick tour of seven hidden problems that stop podcasts from growing. Clear branding and matching topics to offers get attention. Fix listener retention and weave the show into your wider marketing. Build authority with solo or co-hosted content. Repurpose core ideas for each platform. Use outbound, algorithmic, and collaborative tactics to improve discovery.
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Name Your Podcast For Clarity
- A podcast name must immediately tell strangers what the show delivers to attract listens.
- Kevin shares two bestselling-author cases where renaming shows for clarity produced instant download growth.
Authors Fixed Growth By Renaming Shows
- Kevin recounts two famous authors who renamed shows to their bestselling book titles to clarify intent.
- After renaming, both shows saw immediate increases in downloads because the titles explained value.
Create A Straight Line From Show To Offer
- If your podcast topic and your product/service don’t align, listeners won’t convert.
- Kevin uses Tom Bilyeu’s Impact Theory audience (mindset) failing to buy comic books/video games as the straight line example.