BtD at LavaCon, The Content Strategy Conference - Pt. 2

The conversations keep rolling at LavaCon! In this episode, we’re talking to four guests who each bring a totally different perspective on content, tech, and the future of our field.

Sandie Markle, founder of Blueberri, shares how she’s bringing content strategy to the food tech world — and why she believes structured content is the key to helping creators treat their work like a true business asset.

Fabrice Lacroix, CEO of Fluid Topics, joins us to talk about what it really takes to unify enterprise content (and get execs to care). From “Undercover Docs” to agentic AI, this one dives deep into where content delivery and AI are headed next.

Sarah Feldman, representing both the Consortium for Service Innovation and the new Kinetic Council, explains why our industry needs a new professional home—and how she’s working to build it. Plus, she shares her hill to die on: less “us vs. them” between content disciplines, and more collaboration.

And finally, Tali Utz, a 23-year-old technical writer from Jack Henry & Associates, talks about what it’s like entering the profession in the age of AI—and why curiosity (and maybe a mid-college crisis) led him to this career.

From structured content to content delivery to community and career evolution, this episode captures the heart of LavaCon: inspiration, innovation, and a lot of nerding out over content.