Optimal Work Daily - Career, Productivity and Entrepreneurship 1845: [Part 2] 5 Common Small Business Mistakes We Made Early On With Our Online Store by Steve Chou of MyWifeQuitHerJob
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Oct 19, 2025 Steve Chou shares valuable lessons from his journey in running an online store, highlighting five common mistakes small business owners make. He emphasizes the dangers of excessive control and the importance of timely hiring to free up strategic time. Misjudging demand and neglecting infrastructure led to costly errors. Practical solutions like investing in shipping services and efficient workflows can transform operations. Ultimately, learning from mistakes and trusting the process are key to achieving success.
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Hire Early To Free Your Time
- Do hire help early and delegate tedious tasks like packing and shipping.
- Free your brain to work on growth and product ideas that only you can do.
Doing Everything Ourselves
- Steve and his wife did all packing, shipping, and ironing themselves to save costs.
- They realized this wasted their degrees and time and didn't actually save money.
Set Up Infrastructure First
- Do invest in infrastructure before orders scale to avoid scrambling.
- Set up shipping services, a thermal printer, free USPS boxes, expense software, and a packing station early.