ProductLed Podcast ProductLed’s Origin Story (8-Year Anniversary Special)
May 21, 2025
Dive into the wild eight-year journey of building a successful SaaS business, once humorously named 'Traffic is Currency.' Discover how a chance encounter with a client and a series of pandemic-induced pivots led to the creation of an innovative implementation program. Reflect on the struggles of earning $33K/month while feeling unfulfilled, and learn how writing a book during a six-month sprint shaped the path forward. Experience the evolution into a product-led system that transformed not only the business but the way it approaches growth.
AI Snips
Chapters
Books
Transcript
Episode notes
Burnout Despite Big Revenue
- Wes made $33K/month but felt miserable handling clients misaligned with his passion.
- He realized energy matters more than just following money.
Follow Your Energy
- Spend a year focusing on what activities give you energy and which drain it.
- Do more of what energizes you and less of what drains you to find your true career direction.
Writing the PLG Book Grind
- Writing a book in six months was an intense, daily grind alongside client work.
- The book succeeded by being relatable and simple, not presenting Wes as an all-knowing expert.
