Prime Venture Partners Podcast Inside the Dark Stores Behind Blinkit & Zepto | How 10 Minute Delivery Works
Most people think quick commerce is just about delivering in 10 minutes. But it’s not.
Behind every Blinkit or Zepto order is a tightly run system of dark stores, pick paths, manpower, and real-time execution that has almost no margin for error.
In this episode of the Prime Venture Partners Podcast, Brij Bhushan speaks with Sumit Anand and Rupesh Thakare, co-founders of Inamo, the company building the operational backbone behind India’s quick commerce ecosystem.
They break down what it actually takes to make this work at scale, from stores that process orders in minutes to systems designed for speed, consistency, and precision.
In this conversation:
• What really happens inside a dark store
• Why 10 minute delivery is no longer the real moat
• The economics behind every quick commerce order
• Why platforms are rethinking in-house vs outsourced operations
• Why platforms are rethinking in-house vs outsourced operations
• Why platforms are rethinking in-house vs outsourced operations
👉 Subscribe to the Prime Venture Partners Podcast for more insider stories from India’s startup ecosystem.
Episode Timestamps
00:00 - Introduction to Quick Commerce
01:07 - Guests: Sumit & Rupesh from Inamo
03:36 - How Inamo Started
07:30 - Quick Commerce Growth & COVID Impact
10:45 - Dark Stores & Order Fulfillment Explained
16:24 - Team Size, Attrition & Training
17:57 - Economics & Orders per Dark Store
23:51 - Why Outsourcing Dark Stores Works
30:50 - Differentiation & Scale Advantages
33:09 - Inventory & Demand Management
40:12 - Future of Quick Delivery & Innovations
44:44 - Consolidated Inventory & Seller-Fulfilled Models
46:02 - Market Growth & Long-Tail Opportunities
49:02 - Founders’ Vision for the Next Few Years
👉 Don’t forget to subscribe to the Prime Venture Partners Podcast for more real founder stories and insights from India’s startup ecosystem!
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