Marketplace All-in-One The super PAC spending flooding the primaries
Mar 24, 2026
Tim Lim, Democratic strategist and president of Lim Consulting Services, explains the surge in super PAC spending and how outside money is shaping primaries. He breaks down coordination rules, why groups target primaries, and a Supreme Court case that could rewrite party-campaign spending. Expect heavy outside ads and shifting campaign dynamics.
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Unlimited Super PAC Spending After Citizens United
- Super PACs can raise and spend unlimited money independently of campaigns after Citizens United.
- Tim Lim explains this allows corporations and entities to pour unlimited funds into races without the federal contribution caps that bind campaigns.
Money Can't Overcome A Bad National Environment
- You can't outspend a bad national environment; money can't fully counteract poor political conditions.
- Tim Lim cites 2024 as proof that greater spending doesn't overcome unfavorable public sentiment or policy impacts.
Tens Of Millions Flooding House Primaries
- Super PAC involvement in House primaries is spiking, with tens of millions spent in single races like New Jersey 11 and Illinois.
- Tim Lim notes this outside spending has become the central focal point of many primaries and will likely rise in California, Pennsylvania, and Michigan.