Domain Authority, Visibility & Internal Links w/ Celi Arias

We talked about domain authority, internal linking for websites, and utilizing various platforms for visibility in part 2 of our conversation with business coach Celi Arias.


1. Celi flipped the format of the Simple and Smart SEO Show Podcast and began asking US SEO-related questions.

• We emphasized the importance of domain authority.
• A high domain authority score improves visibility in search engines.
• Improve your DA through internal linking or high-value external links.
• a high domain authority score improves visibility in search engines.

2. The role of internal linking.

• Improve site navigation for users and search engines.
• Internal links are an integral aspect of establishing a strong online presence.

3. Your unconventional approach is okay for your business!

• Celi Arias shared her unconventional approach of posting reels on LinkedIn.
• Knowing your starting point (i.e. a technical SEO audit) creates a roadmap to your goal.

4. Optimize your website visibility and enhance its profitability with SEO.

•  Keyword research for SEO is foundational.
• Answer three questions: who are you helping, how are you helping them, and what you want to be known for 
• Brainstorm for an open-minded collection of ideas.
• Target people who are unaware of their needs but could benefit from your services.

Text me your questions or comments!

Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

Here's a quick question: Are people actually finding your products on Google?

If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

No tech headaches, no fluff. Join us at

 Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

Here's a quick question: Are people actually finding your products on Google?

If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

No tech headaches, no fluff. Join us at aise

 Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

Here's a quick question: Are people actually finding your products on Google?

If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

No tech headaches, no fluff. Join us at

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