Write • Build • Scale This Substack Creator Makes $100k / Year With His Newsletter… Here’s How.
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Sep 22, 2025 Ollie Forsyth, the creator of the highly successful NEW ECONOMIES newsletter with over 75,000 subscribers, shares his expertise on monetizing newsletters. He reveals how he attracted his first 100 paid subscribers and the importance of pricing strategies. Ollie discusses the balance between subscriptions and sponsorships, while providing a 90-day blueprint for generating $100k a year. He also emphasizes building a community and leveraging recommendations for growth, along with ways to future-proof newsletters in an AI-driven landscape.
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How New Economies Began And Monetized
- Ollie launched New Economies from his venture capital background to map tech trends.
- He turned on paid subscribers quickly and then accepted early sponsors while learning to be selective.
Casual Mentions Can Lead To Sponsors
- A client mentioned BetterHelp in a newsletter and then got a sponsorship after notifying them.
- Simple genuine mentions can convert into sponsorships without a formal pitch.
Define Your Category And Brand First
- Define and own a category with a memorable brand before launching a newsletter.
- Turn on paid subscribers immediately and aim to get the first 100 quickly.