Robert Simonson on Mixing Words, Whiskey, and Cocktail Culture

In this episode, Shawn Soole dives deep with drinks writer and historian Robert Simonson, exploring not only the evolution of iconic cocktails like the Martini and Old‑Fashioned but also spotlighting his pivotal role launching the very first Martini Expo-a groundbreaking, immersive Martini celebration happening this fall in New York City.

What You’ll Learn

• How Robert moved from theater writing to chronicling the cocktail revival.

• The enduring appeal of the Martini and Old‑Fashioned-and why these classics still matter.

• Behind-the-scenes insight into his book A Proper Drink and other seminal works like 3‑Ingredient Cocktails.

• Why the Martini Expo, launching September 12–13 at Industry City in Brooklyn, is a landmark moment for the industry. Expect tasting seminars, book signings, a Three‑Martini lunch, a glittering Martini Mixer, and more.

• Live Q&A: writing for hospitality, preserving cocktail storytelling, and the cultural power of a great Martini.

Timestamp Highlights (Approximate)

00:02:30 – Robert’s path to becoming a leading voice in cocktail history.

00:14:00 – Unpacking the Old-Fashioned: origins, evolution, and legacy.

00:28:00 – The Martini’s story: shifts, myths, and modern relevance.

00:42:00 – A Proper Drink and the drive to document the cocktail revival.

00:58:00+ – Q&A: tips on writing, research, and bringing drink culture into the future.

Who It’s For

Bartenders, beverage directors, authors, and cocktail lovers who value stories as much as drinks-and who are intrigued by the Martini’s rise to its own festival stage.

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