The conversation this week is with Francis Brero. Francis is an aspiring hands-on T Rex obsessed with levering science to improve efficiency and effectiveness. He is a data scientist converted to sales along the way. Currently, he helps B2B SaaS companies get the most out of their inbound pipelines by automating the high-cost low leverage work of researching, qualifying, and engaging leads. He's the co-founder and CTO at MadKudu. MadKudu helps SaaS companies increase conversion rates, upsell, and eight and customer retention. It analyzes customer behavior in your app and enriches leads with relevant data to find out what truly makes people engage. It then predicts, which is a word that we like here on the podcast, which customers you should engage with and tells you why and when finally, it recommends actionable next steps to increase conversion and engagement.

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Resources and Topics Mentioned in this Episode

Enjoy!

Your host,
Justin Grammens

Francis Brero - Designing the Right AI for the Right Audience