The Heather Sager Show 73. How to Personalize Pitching using a VA with Emily Reagan - Part 1
Feb 3, 2021
Join Emily Reagan, a digital marketing expert and founder of the Digital Media VA Crash Course, as she dives into the art of personalized pitching. She shares insights on leveraging virtual assistants to streamline the pitching process while maintaining authenticity. Emily discusses overcoming pitching fears, organizing pitch efforts, and the importance of tailored messaging. Listeners will discover practical strategies for building relationships with podcast hosts and how to embrace rejection as a path to growth.
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Episode notes
Pre-Pitch Organization
- Organize your business backend, including bios, speaking topics, and calendar, before pitching.
- This preparation ensures you're ready to book and follow up effectively.
The Bad Pitch Example
- Heather received a poorly executed pitch that misrepresented her show and lacked personalization.
- The incident highlights the importance of careful outsourcing and brand representation.
Choosing the Right Pitcher
- Hire someone who knows your business well to pitch for you, not just any agency.
- Ensure every touchpoint adds value to your brand, especially first impressions.
