Business of Architecture Podcast

447: Modern Residential Design Secrets with Luis Murillo

24 snips
Jan 9, 2023
Guest
Luis Murillo
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INSIGHT

Focus on Extensive Renovations

  • The majority of their work involves extensive renovations compared to new builds.
  • Geographic focus includes Manhattan Beach, Hermosa, Palos Verdes, and Santa Monica.
INSIGHT

Strong Local Competitiveness

  • They consistently compete with extraordinary architects in their area.
  • They rarely lose a client to a competitor, indicating strong competitiveness.
ADVICE

Justify Fees with Quality Service

  • Clients often choose competitors mainly due to lower fees.
  • They maintain higher fees by providing detailed, comprehensive coordination and communication.
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