The two main reasons that people hire a coach are experience and clear methodology.
I am not a fan of people who say, "Hey, do you want to join a coaching relationship with me?" Yeah what are we going to do? "We're just going to focus on you." You will fail as a certification program if you do not have a success path for your content. A framework is a solution broken down into simple steps. Your success path is the stones that it takes for you to cross from before course to after course. Before certification to after certification.
Igniting Souls Podcast with Kary Oberbrunner