Profitable Mindset #279: From Hobby Farm to $10,000: How Jen Doubled Her Sales in One Year While Staying Home with Her Family
FREE Master Class:
The Farm Marketing Fix
Can you really build a profitable farm business while homeschooling, caring for family, and working from a small homestead? Jen Collins proves you can.
In this episode of The Profitable Mindset Podcast, host Charlotte Smith sits down with client Jen Collins, owner of The Collins Cluckery in southeast Michigan. Jen raises pastured poultry and is launching farm classes—all from just a few acres.
When Jen joined Farm Marketing Mastery nine months ago, she was selling chickens to friends and family and treating her farm "like a business" rather than running an actual business. She didn't have a marketing plan, struggled with confidence, and felt overwhelmed by where to start.
Fast forward to today: Jen has grown her email list from 37 to 71 subscribers, increased annual sales from $4,000 to over $10,000 (a 127% increase), and developed the confidence to call herself a farmer and business owner.
In this conversation, Jen gets real about the discomfort of putting herself out there, asking for email addresses, handling unsubscribes, and collecting payment from difficult customers. She also shares how tracking where her customers come from (church, a chiropractor's office, word of mouth) helped her focus her marketing efforts.
- If you're a woman over 40 wondering whether it's too late to start something new, or a small farmer unsure how to turn your hobby into income, this episode is for you.
Chat with us to see if Farm Marketing Mastery can break you out of marketing misery.