Asa Hochhauser is the VP of Sales at McGaw.io. He's been helping customers make magic with their marketing & sales tech for more than 13 years. As a previous Director of Sales at ion interactive, which was co-founded by Martech pioneer Scott Brinker, he was an instrumental part in their acquisition.

Asa joined the Predictable Revenue Podcast to provide important insights on how to build the right sales tech stack for your business.

Highlights: What to focus on before choosing your sales tech stack (2:35), what to consider when preparing to choose your tools (4:28), how to differentiate tools before the purchase decision (7:29), the importance of data when choosing a tool (9:10), live example of building a successful sales stack (18:31).

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Trailer 2, Season 0: Introducing Alicia Pike