Season 3 Episode 3: Social Media 101: Why Relevancy Is More Important Than Clairvoyance

Is social media fading? When will Influencer Marketing no longer be influential? Kymber Heinze, Director of Social Media at SmartSites and this week's guest on The Longer Game, says no time soon and we tend to agree. We dig into some of the biggest failures of brands when it comes to Social Media Marketing and the myths that agencies and service providers perpetuate. Digital Marketing as a whole is fast paced, changes happen often, and what's in this year could be out the next. Social is no different. And you can't predict the future. The reality? Most of digital marketing is a well-controlled experiment. I bet you didn't see that one coming. Grab a cup of coffee or a glass of whiskey, dealer's choice, and join us as we dig into the whys of Social Media Marketing. The Longer Game is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We’re looking at retail in a whole new way, looking to better understand the future of retail. It’s Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omni-channel. Like what you’re hearing? Subscribe to our channel and make sure to click or tap the bell so you get notified whenever new episodes drop. Want to learn more about The Longer Game? Head over to https://thelongergame.com to read show notes, watch more episodes, or contact us. Follow us on LinkedIn: https://linkedin.com/company/thelongergame Follow us on Instagram: https://instagram.com/thelongergame Follow us on Facebook: https://facebook.com/thelongergame Kymber Heinze is a seasoned expert with over a decade of experience in digital marketing and social media. As the Director of Social Media at SmartSites, Kymber oversees the development and execution of comprehensive social media strategies tailored to each client's unique goals and objectives. She is passionate about leveraging the power of social platforms and influencers to connect brands with their target audiences in an impactful way. With a strategic approach, Kymber is dedicated to the development and implementation of successful campaigns that drive engagement, build brand awareness, and generate measurable results. You can find them at... Website: http://smartsites.com Find them on LinkedIn: https://www.linkedin.com/in/kymber-heinze-620b89b8/ Michael Maher, the host, would love to connect with you. Reach out to him at… Email: michael@thinkcartology.com LinkedIn: https://linkedin.com/in/immichaelmaher This podcast is sponsored by Cartology and Podcastify Me. Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create a strategy and then go right out and execute it. Want to find out more? Website: https://thinkcartology.com Find Cartology on LinkedIn: https://linkedin.com/company/cartology Find Cartology on Instagram: https://instagram.com/thinkcartology Find Cartology on Facebook: https://facebook.com/thinkcartology Podcastify Me is designed to help coaches of all kinds enter the podcasting space with minimal lift for them. And, inviting past, current, and future clients to your show as part of your marketing and sales process sets you apart from your competition, in a time where podcasting is really gaining popularity. Website:https://podcastify.me Find Podcastify Me on LinkedIn: https://www.linkedin.com/company/podcastify-me/ Find Podcastify Me on Instagram: https://www.instagram.com/podcastify.me/ Find Podcastify Me on YouTube: https://www.youtube.com/channel/UCf2biqOTN2UbZ5aaM4Sx6NQ