The Unofficial TikTok Shop Podcast with Jordan West
Ep 314: Creative Licensing Deals With Clay Canning, Screen Skinz
What does it take to leverage the huge brands of the NFL, MLB, NBA & NCAA for selling your products? With the high upfront fees in licensing, finding connections and making creative licensing deals can make a big difference.
In this episode, Clay Canning, Co-Founder and COO of Screen Skinz shares his journey with his brand and licensing. He talks about the creative ways of how he acquired his licenses and how it differs from the normal way to go about it.
Listen and learn!
KEY TAKEAWAYS FROM THIS EPISODE
- Finding somebody to vouch for you, help you out, and leverage relationships have an incredible effect on your credibility.
- It’s common to have to pay an upfront royalty for every license you get. As an alternative, you can connect with another company and leverage their licenses with your products.
- Underestimating expenses can be a big mistake for a business.
- The relationships you build out of partnerships with companies are so important.
- The real magic happens when you find interdependence.
- You gain more loyal followers in building a brand and story approach than maximizing just ad views.
- Having patience is important in scaling a business.
Recommended Tool:
Slack https://www.slack.com
Monday https://www.monday.com
Recommended Podcast:
Business and Biceps
https://podcasts.apple.com/us/podcast/business-biceps/id1072159330
Today’s Guest:
Clay Canning is the COO and Co-founder of Screen Skinz
Screen Skinz provides screen protectors inscribed with licensed logos.
Connect and learn more about Clay and Screen Skinz here:
Instagram:
https://www.instagram.com/claycanning50
https://www.instagram.com/screenskinz
Twitter:
https://www.twitter.com/claycanning
Website:
https://www.screenskinz.co
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