Intelligence Squared How I Disrupted an Industry, with CEO of Starling Bank Anne Boden
Sep 28, 2021
Anne Boden, CEO and founder of Starling Bank, shares her inspiring journey of disrupting the banking industry. She discusses breaking through corporate bureaucracy and navigating skepticism in launching a digital-only bank. Boden reflects on the challenges of entrepreneurship and the dynamics of networking, even touching on the intense pressures of startup life after a pivotal resignation in her team. Through resilience and humor, she recounts her experience leading a transformative banking movement, emphasizing the importance of innovation to meet evolving customer needs.
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Navigating regulations
- Anne Boden faced a catch-22: needing a banking license to raise money, but needing money to obtain the license.
- She overcame this by securing contingent work from top firms and leveraging a new two-phase licensing process.
Landing WPP
- Boden landed WPP's marketing services by leveraging her network of contacts. She emphasizes the importance of persistence in networking.
Fake it till you make it
- "Fake it till you make it."
- Project an image of success, even if you haven't fully achieved it, to build credibility and attract support.
