Digital HR Leaders with David Green How Building C-Suite Influence Increases the Value of People Analytics (an Interview with Brydie Lear)
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Aug 12, 2025 Brydie Lear, VP of People Analytics & Insights at Expedia Group, delves into the transformative power of people analytics. She highlights how industries vary in their approach to harnessing people data effectively. The conversation emphasizes that influence, rather than mere insights, is crucial for driving real change. Lear discusses using digital signals to monitor work flows and stresses the importance of prioritizing meaningful data amid a sea of information, all while enhancing employee productivity in a digital-first environment.
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Industry Shapes Analytics Approach
- Industry culture and employee footprint change how people analytics must operate and deliver value.
- Banking favors airtight, probabilistic models; pharma expects research rigor; tech demands fast, in-flow insights.
Analytics Leaders Become Strategy Bridges
- The people analytics leader now bridges data, people and strategy rather than just creating dashboards.
- Leaders must translate complex models into practical, ethical, human decisions and shape transformation.
Earn Influence By Co-Creating Solutions
- Do earn influence by listening and co-creating strategy with leaders rather than just presenting slides.
- Do align analytics to leaders' goals, pain points and timing to become a trusted partner.