How I Work Stanford behaviour change expert, BJ Fogg, on how he decides which habits to form in his own life and how he makes them stick.
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Feb 19, 2020 
Stanford behaviour change expert, BJ Fogg, discusses his strategies for making habits stick, including the Tiny Habits method and optimizing work environments for productivity. He also shares insights on maximizing iPad use, innovative teaching strategies, and embracing authenticity and vulnerability.
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The Purple Pen Anecdote
- BJ Fogg uses a purple pen example to illustrate how positive emotions lead to habit formation.
- If writing with a purple pen feels successful, the brain automatically reaches for it next time.
Choosing the Right Habits
- Use Focus Mapping to decide which habits to form.
- Identify your aspiration, brainstorm behaviors, and select golden behaviors based on effectiveness, desire, and feasibility.
Applying Habits to Friendships
- BJ Fogg prioritizes nurturing close friendships by applying his habit formation strategies.
- He identifies specific friends and creates habits like texting or calling regularly.