The Business of Being an Influencer with Hannah Lizzy

In this episode, Victoria sits down with Hannah Krohne, Hannah Lizzy on TikTok, a fashion creator who turned TikTok into a launching point for her career. Landing roles at David Yurman, Danielle and Alix in styling, and ASOS in merchandising and trend analysis before ultimately going full-time as an influencer. They discuss her path from posting in her college dorm to building a platform that now functions as both content and portfolio. Hannah shares what it really looks like to balance a 9–5 with content creation, from filming multiple videos a day to navigating the transition out of corporate. They also get into the financial realities of influencing, including inconsistent income, brand deals, and the unexpected costs behind “free” product.

The conversation breaks down how brands actually choose influencers, the behind-the-scenes of Fashion Week dressing, and why so much of what you see online isn’t as it seems. They also explore the role of content in building a career in fashion, why you don’t need a traditional fashion background, and how to position yourself for opportunities in the industry.

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