36. Bridging Generations: Rethinking the Millennial & Gen Z Workforce w/ Dr. Kent Wessinger (Part 1)

David is joined by Dr. Kent Wessinger, researcher and author of Bridges over Ladders: Secure Growth and Fortify Revenue with Millennial Employees, Clients and Members. In this episode, Kent introduces his proprietary research — and breaks down why and how most organizations are ill-equipped to attract, engage, and retain younger employees, even though younger generations already take up the largest share of today’s workforce.