First of Kind Electric Feel with Colin Dunn
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Jun 5, 2025 Colin Dunn, a designer-turned-founder who built Visual Electric to bring AI to brand and marketing. He talks about why branding and branded marketing are a perfect fit for AI. He explains narrowing product focus to graphic designers, designing model-aware interfaces, and scaling a small AI-first team. He also outlines a future of on-demand, AI-powered brand systems.
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Art School Changed Colin's Trajectory
- Colin reflects on his difficult childhood and how changing environments transformed him in college.
- He credits art school and supportive creative communities for turning depression into thriving creativity and career clarity.
AI Is Rewriting Creative Workflows
- AI rewrites creative workflows, making many pre-AI tools and interfaces obsolete.
- Colin chose branded marketing because images, video, and text have the largest model development and hit production quality first.
Pick Problems With Existing Human Behaviors
- Designers should prioritise problem selection over merely solving interesting UI problems.
- Colin advises picking markets with existing human behaviour (zero market risk) so designers can focus on execution risk and build 10x better products.