The Team Behind the World's Largest NCAA Bracket | Marty Hill & Angela Hill, Sport Graphics & Section 127

On today's show I sat down with Marty Hill, president of Sport Graphics, and Angela Hill, president of Section 127, to explore how a family basement printing business started 40 years ago and evolved into a major sports branding and environmental graphics partner for events like the Final Four, Super Bowl, College Football Playoff, Indy 500, Big Ten championships and more.

They discuss early clients like USA Gymnastics, the Indiana Pacers and Indianapolis Colts, the shift from printed programs to large-scale signage and immersive brand experiences, and why Section 127 spun off to separate creative ideation from execution.

Our conversation covers outfitting cities for big events, the pressure of creating athlete "moments," rapid turnarounds for Final Four team hotels and locker rooms, and iconic JW Marriott Indianapolis installations including the 2012 Lombardi Trophy, Guinness-record NCAA bracket, and a giant Taylor Swift graphic.

If you like this episode and want to hear more Get IN. episodes where I interview Hoosiers making a difference, visit getindiana.com/podcast.

You are going to learn about: - How Sport Graphics Evolved from Basement Startup to the Nation's Leading Graphics Creator - The Purpose of Section 127 - The Installation Process of Graphics on the JW Marriott Indianapolis

Thank you to our partners: Cowpokes Kelley School of Business

Check out these great clips from the show: 00:32 Guest Introduction: 02:17 Basement Business Origins 03:26 Early Products and Trust 06:52 From Printing to Signage 09:04 Joining the Family Firm 14:44 Big Events and Notre Dame 18:23 Why Section 127 Exists 21:06 Super Bowl City Takeover 24:27 JW Marriott Mega Wrap 30:02 Execution and Install Logistics 35:06 Final Four Crunch Time 38:11 All Night Culture and Variety 41:44 Designing Final Four Logos 43:24 Creative Critique Reality 44:44 Guinness Bracket Origins 46:03 Live Updates Magic 47:48 Fixes And Pit Stops 50:09 Installers Go Time 52:10 Partners Make It Work 55:02 Window Perf Breakdown 58:58 Taylor Swift Towering 01:03:15 Rapid Fire Indiana 01:06:08 Moments Not Billboards 01:11:46 Hidden Gems in Indiana

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