Equity This VC charges $0 for PR, and has 12 unicorns to show for it
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Dec 3, 2025 Masha Bucher, founder and general partner of Day One Ventures, shares her unique blend of venture capital and PR expertise. She discusses the flaws in traditional PR models for startups and why being a VC enhances her supporting role. Masha emphasizes the need for founders to be active across multiple platforms and offers insights on how she identifies exceptional founders. She also touches on the importance of ethical considerations and the role of storytelling in tech, highlighting strategies that have helped portfolio companies thrive.
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Early Crisis Leadership At Acronis
- At age 23 Masha became head of comms during a rescue at Acronis with hundreds of millions in revenue.
- She managed events, digital marketing, and revenue responsibilities despite limited corporate experience.
Why PR Retainers Fail Startups
- Masha argues traditional PR retainer models are misaligned with startup needs because they incentivize slow work and retained billing.
- As an investor she can do full diligence and align comms to company trajectory rather than month-to-month fees.
Investment Aligns Comms With Long-Term Stakes
- Masha says investors who also control comms can introduce companies with integrity because they've done full diligence and risked capital.
- That alignment prevents representing whoever can pay and focuses on transformational companies.