My First Million My decision-making framework for which ideas to chase
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Feb 3, 2026 They discuss how irritation and personal frustration spark new ideas. They explain a simple 'yes test' for picking projects and why big bets can make scaling easier. They talk about turning your personal voice into a product and when a project can become a prison. They compare missionary versus mercenary approaches and unpack Nike-style branding and emotional positioning.
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Building Projects Out Of Insecurity
- Shaan admitted he built ventures he didn’t love driven by insecurity and market math.
- That led him into projects misaligned with his interests, like a streaming app he didn't use.
Favor Win–Win Over Win–Lose
- If possible, pursue win-win projects where you enjoy the work even if early results fail.
- Commercial success is easier to sustain when aligned with your taste and mission.
Little Moments Create Big Vibes
- Everyone, even wealthy people, responds to childlike moments and small delights.
- Curated micro-experiences create memorable vibes that money alone can't buy.
