Measuring Regeneration: Beyond data and metrics

Welcome back everyone to the second of the Deep Dive episodes. In this new format the intention is to bring complexity back into the conversations around regenerative agriculture. Myself and many of my peers have been observing the discourse online, and especially on social media devolve into catch phrases and buzz words with little meaning and I want to embrace the complexity and many perspectives around many of the topics that get debated online. We’ll be testing out a mix of investigative journalism, key interview snippets, and narrative weaving, not to assert a single stance on any issue, but rather to guide listeners through the fact that there are rarely any easy answers and that there’s so much more to these conversations than the over-simplified arguments that we gloss over on click-bait titles and polarizing debates.
You may remember in the last Deep Dive, we looked into the question of WHO has the authority and credentials to say what Regeneration is. As a continuation to this question, today we’ll be exploring HOW to measure the journey of regeneration. One thing is to establish standards and validity, but as we’ll see in these discussions, this is much harder to do than to talk about.
This is a subject that is very relevant to my own work here with Climate Farmers because I helped to work on the creation of our our Monitoring, Reporting, and Verification program (MRV for short) and I continue to think about how such a complex and nuanced journey can be measured and communicated as I build and refine the educational programs in the Climate Farmer’s Academy. 

The question of HOW to measure regeneration also contains many sub-questions, such as what is the end goal? When does the timeline for measurement start and stop? What tools and resources are available for measuring? Where do we set the parameters for observation? I mean, is it just the ecology of the farm that needs improvement, or do we need to look at the economy of the farm business and the state of health of the people involved and the community around them?

It’s also very important to ask why we’re bothering to measure this at all. Who gets the data? What are they going to do with it, and how will this information affect the relationship between farmers, policy makers, and the end customer?