NFL viewership talk with John Ourand and authors Seyward Darby and Corey Sobel

Episode 113 of the Sports Media Podcast with Richard Deitsch features three guests. First up is John Ourand, the media reporter for Sports Business Daily. He is followed by writer Seyward Darby, the author of “Sisters In Hate: American Women on the Front Lines of White Nationalism” and writer Corey Sobel, the author of “The Redshirt,” selected for the 2020 Long List of the Center for Fiction’s First Novel Prize. Darby and Sobel are married. 

In this podcast Ourand and Deitsch discuss the seven game windows for the NFL to start the season, which averaged 15.8 million viewers and was down 9% from 17.3 million last year; the mega-viewership for Fox national window, which drew 25.8 million for Bucs-Saints and was the most-watched Week 1 game for Fox in four years; NFL viewership issues in New York and L.A.; what we expect from the Las Vegas market this year as a ratings play; the Big Ten consulting with network partners such as Fox and ESPN before making its decision to play football this fall; whether ESPN and Fox will cover COVID issues during a broadcast; the Eagles and Fox Bet signing a multiyear sponsorship deal and ESPN’s deals with Caesars Entertainment, William Hill U.S. and DraftKings; the Peacock streaming service; how PR departments deal with politicization of their viewership numbers amd more.

Both Darby and Sobel discusses their books, and how they found the current climate to sell a book; Darby’s examination of women as a driving engines of white supremacist hatred; what inspired Sobel to write a fictional novel about college football players; Darby on whether hate has increased or whether our awareness to hate has increased; Sobel on college football being played this year; where Darby’s optimism lies when it comes to hatred in America; what is next for both.

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