Mix Sound Event - The Business Of Immersive Panel

The new streaming networks are demanding immersive audio as a deliverable, and it’s now expected that Hollywood releases will include a Dolby Atmos, DTS or Auro 3D version. To be a part of the present and future of sound for picture an audio post facility will need to convert to an immersive workflow. It’s not as expensive as one might think, and the return on investment can be significant. Our expert panel discusses the cost/benefits of outfitting a facility, the new distribution paradigms and the return on an investment in future-proofing a facility. Mix Magazine presented the fifth annual Sound for Film and TV event, an all-day exhibition and conference spotlighting the technologies and techniques behind sound for picture, from production to playback. The boom in television and streaming services, along with the emergence of Virtual Reality, has led to a technology/workflow change in how content is produced. The techniques and tools are merging, and studios and producers have adapted their methods. We bring film, television and virtual reality all together on the legendary Sony Pictures Studios lot in Culver City, California on October 13th, 2018.