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Hello and Welcome to the DTC Podcast, I’m Eric Dyck

Today we’re chirping with Haley Russell, CEO, and founder of Chippin Pet which offers all-natural dog nutrition with planet-friendly proteins including crickets.

Chippin has created the perfect storm for growth with their timely product that dogs love, and that pet owners can feel good about (without actually having to eat bugs themselves)

We cover:

Crickets, the protein of the future
Signing on with Petco
The down to earth content that fuels top of funnel
The Power of PR
Climate Change Influencers

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Ep 161: Chippin Pet CEO Haley Russell on Crickets, Carp, and Global Warming