With large and established digital publications all hiring a membership editor, the role has become a must-have in the modern newsroom. Why, then, are there so few here in Singapore?

Howie Lim gets the skinny from Dylan Tan, membership editor from The Business Times.

Synopsis: A monthly podcast conversation inspired by The Business Times column Off The Record, in which editors from the newsrooms of SPH Media Trust, discuss the modern news industry from their insider's perspective.

Highlights of the conversation:

01:07 The role of membership editor at BT

05:18 Growing the subscriber base

06:48 Engaging ‘zombie’ subscribers

09:01 A must-have for the modern newsroom

Hosted by: Howie Lim (howielim@sph.com.sg)

With Dylan Tan, membership editor, The Business Times

Edited by: Claressa Monteiro & Howie Lim

Recording engineer: Joann Chai Pei Chieh

Editing engineer: Claressa Monteiro

Produced by: BT Podcasts, The Business Times, SPH Media

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Apple Podcasts: bt.sg/pcAP

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Do note: This podcast is meant to provide general information only. SPH Media accepts no liability for loss arising from any reliance on the podcast or use of third party’s products and services. Please consult professional advisors for independent advice.

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Discover more BT podcast series:

BT Money Hacks: bt.sg/btmoneyhacks

BT Mark To Market: bt.sg/btmark2mkt

PropertyBT: bt.sg/btpropertybt

WealthBT: bt.sg/btwealthbt

BT Market Focus: bt.sg/btmktfocus

BT Branded Podcasts at: bt.sg/brpod

BT Lens On: bt.sg/btlenson

See omnystudio.com/listener for privacy information.

S1E5: 'Wake the zombies' - BT membership editor, Dylan Tan: Editors Talk (Ep 5)