The Art of the Brand This is How To Win on Socials
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Jul 29, 2024 Discover how to revolutionize your approach to social media marketing. Dive into the crucial balance between engagement and sales, revealing why focusing less on sales can lead to better results. Learn how Instagram serves as a brand's visual canvas and why a tailored strategy is vital for success. Explore the complexities of creating effective content and the pitfalls of outdated advertising methods. Finally, uncover the essential elements for crafting a strategy that prioritizes community engagement and fosters genuine connections.
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Benchmark Posts With Right KPIs
- Separate sales-focused posts from engagement posts and judge them by different KPIs.
- Use reach/impressions for sales content and likes/shares/saves/DMs for community content.
Use Follower Search Data To Iterate
- Iterate: track what followers search for and feed those insights into content creation.
- Use platform tools to discover follower intent and refactor your plan accordingly.
Socials As The New Website
- Camille compares big brands' socials to websites and notes people often scan socials instead of visiting corporate sites.
- Red Bull's Instagram shows product purpose through action posts rather than heavy text or site visits.