Round Table China One man's elevator ad rebellion
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Dec 5, 2025 In Shanghai, a student's unauthorized act against intrusive elevator ads sparked a viral debate on community rights and ad revenue. Residents complain about loud, annoying screens and question their legality. Discussions reveal safety systems are separate from the ads, raising concerns about transparency. The conversation shifts to balancing legal actions versus community engagement, urging residents to participate in homeowner boards. Plus, lighthearted moments include inspiring travel stories and personal fitness goals that reflect on local community life.
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Student's Five-Day Ad Shutdown
- A Shanghai college junior bought a universal key for ¥10 and spent five days shutting off over 100 elevator ad screens.
- He posted the videos on Xiaohongshu and got thousands of likes but faced legal and community pushback.
Elevators Are Semi-Public Spaces
- Elevator screens in residential buildings sit in a gray area between private homes and public spaces.
- Chinese civil code requires high homeowner approval thresholds to convert shared space into commercial use.
Demand Transparency On Ad Revenue
- Residents can demand transparency and accounting for ad revenue and may sue if ads were installed without consent.
- Check homeowner meeting rules and ask for published revenue breakdowns from property management.