Ep 447: Building Your Brand - Group Coaching With Jordan West

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One of the most powerful things to strengthen your brand is building a community.  This is where your most loyal customers find connection and belonging. Not only do you get more traction, loyalty, and referrals but also priceless insights that will improve your brand which all lead to massive scaling opportunities.

In this episode, Jordan talks about the power of building a community around your brand and the 8 steps in building a successful brand community. He also answers some of the questions of his listeners about the topic.

Listen and learn in this episode!

KEY TAKEAWAYS FROM THIS EPISODE

The Power of Building a Community

1. Effectively and inexpensively promote your brand as the authority.
2. Reach more people that will likely become your customers.
3. Engage your customers on a more personal level.
4. Actively re-engage existing customers and increase customer LTV (VIP group)
5. Engage in personal discussions with members and get valuable feedback.
6. Gain priceless insights on how to improve your content/brand/product/services.

The 8 Steps of Building Your Brand Community

1. Determine its purpose. 
2. Create the right community. A true VIP group should be closed.
3. Promote your Facebook Group to your existing customers. 
4. Reward your members with exclusive promos, content, etc. 
5. Content, content, content. Quality content needs to be the fundamental building block of your VIP group.
6. Engage with your members daily. Keep your engagements organized and consistent within the group. Find out the best time they are online and engaging.
7. Word-of-mouth and referral programs.
8. Actively monitor your insights.

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Upgrowth Commerce Group Coaching: upGrowthcommerce.com/coaching

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