This week on Creator Spotlight we’re joined by Tomo Chien, the founder and editor of ‘Morning, Trojan’, a newsletter aimed at engaging USC students with local news. He highlights the competitive landscape of student publications, the importance of original reporting, and the strategies used to grow the audience.

Read the newsletter

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Tomo Chien

Francis Zierer

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Timestamps

00:00 Introducing Tomo Chien

01:08 Disrupting the local media scene

05:10 The freedom to be controversial

08:57 The one change that brought 10k subscribers

14:30 Finding the stories people want to read

20:02 How long does aggregating content take?

25:02 Tomo’s high school news project

28:55 Why he’s shutting down the newsletter

32:22 Future plans after the newsletter

37:28 Defining creator journalism

How to build a local newsletter people actually read ft. Tomo Chien