Endless Customers The Manifesto That Changed a Market with Paragon Payroll
Ep.137 - Most companies say they support an industry. Paragon Payroll decided to prove it. In this episode of Endless Customers, Alex Winter sits down with Clarke Lyons, VP of Brand Marketing and Growth at Paragon Payroll, to talk about what it takes to earn trust in the cannabis industry, where one small mistake can put a business at risk.
Paragon Payroll is not just cannabis friendly. They are cannabis committed, and they backed that up by publishing their Cannabis Committed Manifesto, a public stand against predatory vendors, inflated pricing, and partners who disappear when things get complicated.
Highlights include:
- Why trust is the real product in regulated industries
- What pushed Paragon Payroll to publish a public manifesto
- How to spot vendors who are adjacent, not committed
- How education driven content helped generate more leads
- What it looks like to lead an industry conversation, not avoid it
If you want a real example of how belief, transparency, and teaching can turn a vendor into a trusted partner, this one is worth a listen.
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