Insider Secrets to a Top 100 Podcast with Courtney Elmer | Podcasting Strategies for Growing a Podcast That Converts

How to Stop Losing Listeners to Your Competition

Dec 26, 2023

This podcast explores the five content gatekeepers for podcast listeners and the consequences of not making it through them. It emphasizes the importance of choosing a clear and impactful podcast name and discusses the effectiveness of problem-focused titles. The psychology behind getting someone to click play is also explored, along with tips for podcasters on episode length, frequency, and types.

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Episode notes

Introduction

00:00 • 2min

The Importance of Choosing a Clear and Impactful Podcast Name

02:20 • 5min

Positive and Negative Psychology in Podcast Episode Titles

07:05 • 4min

The Psychology of Clicking Play

11:23 • 9min

Tips for Podcasters on Episode Length, Frequency, and Types of Episodes

20:14 • 3min

Most podcast hosts tend to think, “If my content is good enough, people will listen and my show will grow.” And sure, content matters — the quality of your content is what *keeps* people listening. But having good content doesn’t matter one bit if you can’t get listeners to hit play in the first place.

That’s why inside this episode, I’m letting you listen in on an exclusive interview I did on the Podcast on Podcasting where I break down the five content gatekeepers that your listener has to experience *before* deciding whether to hit play.

If a listener can’t make it through all five of these gates, they won’t click play — which means they’ll never hear how valuable your content actually is.

Ready to take your podcast from unheard to unignorable? Hit play and let’s make your business bingeworthy.

0:03 - The 5 Podcast Content Gatekeepers™ Standing Between You and Your Listeners

1:33 - Why Every Podcast Name Must Solve a Real Problem

4:08 - Why Clear, Problem-Solving Podcast Names Attract More Listeners

7:22 - Why Focusing on One Listener Helps Build Trust

11:43 - How to Stop Losing Listeners and Get More Plays

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Special thanks to our sponsor, Resonate Recordings, our exclusive implementation partner for PodLaunch® Accelerator. If you’re putting out episodes but not seeing listeners, leads, or sales, book a free strategy call to find out what’s not working and how to fix it.

Follow Courtney for more podcasting insights: LinkedIn | PodLaunchHQ.com