Alt Goes Mainstream: The Latest on Alternative Investments, WealthTech, & Private Markets

Stable Asset Management's Erik Serrano Berntsen - what it takes to build a great alternative asset management firm

11 snips
Mar 5, 2026
Erik Serrano Berntsen, CEO of Stable Asset Management and longtime GP-stakes investor, talks about building and scaling alternative asset managers. He covers incentives gaps between LPs and GPs, how GP stakes align interests, when evergreen structures suit different strategies, and the evolving edges managers need as they grow. He also discusses founder timing, self-awareness, and the mechanics of seeding versus accelerating firms.
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INSIGHT

Pick Tides Then Specialist Boats

  • It's easier to pick market tides than individual managers; combine tide selection (e.g., private credit) with specialist boats to capture growth.
  • Stable chose specialist niches like music royalties and media rights to attract capital and avoid vanilla competition.
ADVICE

Make Self Awareness A Founder's Priority

  • Cultivate self-awareness as a founder: know what you don't know and hire to fill gaps.
  • Erik finds founders who admit shortcomings bring in talent for HR, finance, and investor communication and scale better.
ADVICE

Always Be Sourcing Talent And Signals

  • Always be sourcing talent and signals; early warning networks include lawyers, branding agencies, and service providers founders contact first.
  • Stable tracks inbounds and prior seed-stage managers to catch momentum and re-engage when traction emerges.
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